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Creative Catalyst
How might we create an exhibit that breaks down conversations, and brings out the kid in everyone?

Project Details

  • Date: June 2015
  • Client: Creative Catalyst Symposium, Ryerson University

This interactive installation attempted to act as a social mechanism for creative and collaborative interactions amongst artists and policy makers. The symposium had a key focus on the connections, systems and future of our city, so the overall exhibit asked participants: What Can Art Do For You?

'Critical Play' emerged as a core concept as a result of the design process. The conversations that occur in serendipitous moments of play were weaved into various aspects of the installation: digital sketching, playing with string, and interacting with clothes pins all form experiences that attempt to 'free' the mind surrounding more serious conversations. The intertwining of analog and digital experiences spoke to nostalgic moments that reminded participants of this type of play, in addition to speaking to the role of art in city building.

I acted as one of the lead designers, alongside Madeleine Co, for this exhibition and installation, overlooking both physical and digital design.

Creative Catalyst

Creative Catalyst

Creative Catalyst

Creative Catalyst

Creative Catalyst

Creative Catalyst

Creative Catalyst


Design & Development

A full-scale prototype of the 'word-cloud' was developed as proof-of-concept, and to test the lighting and projection effect from above, as it glows through the various layers of paper. Each module was folded by-hand, and glued together to form a quilt-like hanging structure. Over 400 paper modules comprised the project.


Creative Catalyst

Rendering of the installation concept, utilized for funding and grant applications.

Creative Catalyst

Creative Catalyst

The entry experience features a drawing interactive that invites visitors to sketch or write what they believe 'art can change'. The interface was designed as minimal as possible, to prime the visitor for critical play.