My Story

I'm a big believer in the strength of storytelling and the power of play. Stories provide the lens into experiencing the built environment. Play invites you into shaping the experience to make it your own, by breaking all the rules.


Hi, I'm Jamie. I'm a designer, a strategist, and a storyteller that's passionate about creating joyful, playful, and enriching experiences.

I'm currently designing human-centered research and developing strategic brand experiences at Gensler, in Toronto.

Prior, I was a Designer in FORREC's Creative Studio, designing stories that lived in theme parks and visitor attractions, and developing concepts for technology-driven entertainment experiences. Professionally, some of my client work so far has included: the Toronto International Film Festival, the Panama Canal Authority, Hong Kong International Airport, AS Roma, Fairmont Hotels & Resorts, Burt's Bees, and Cineplex Entertainment.

I'm trained as an architect, and, in 2015, I completed a Masters in Digital Media with a specialization in Human-Computer Interaction—researching how digital media can live in the built world through narrative-driven architecture.

Here's how I like to spend my day:



Being curious

Something wonderfully weird (read: "Passion Projects")

*My favourite childhood teacher once taught me, "Take chances, make mistakes, get messy"