Museum and classroom work reinforced that layout, materials, and ambient qualities do narrative work before anyone taps a UI. I stopped treating “environment” as production design and started treating it as part of the interaction model.
Cineplex: Future of Entertainment
Play-based co-creation workshops with Gen Z that imagined future cinema and tied winning concepts to everyday social lives—'a home away from home.'
Deliverable(s)
Co-created insights that helped shape future content and experience rollouts.