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All stories have a beginning, a middle, and an end.
Here's how my narrative continues to unfold.

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Let's go back to 2014, where I found a passion for using design to help people thrive.

Fresh out of design school, I started my career immersing myself in sustainability and community design with a local boutique firm. I had the opportunity to facilitate youth-engagement workshops with the East Scarborough Storefront—an adaptive re-use community hub designed in part by the neighbourhood residents and kids.

Seeing the impact of participation and empowerment cemented my foundational beliefs in in human-centered design.

That's when I turned to designing for curiosity and joy, as I gained a growing interest in digital.

With an interest in digital as a dynamic and transformative element of how we experienced cities and spaces, I pursued a Masters in Digital Media, focusing my work on human-computer interaction, Gen Z engagement and innovation, and inter-sensory design. In that year of research, I found a passion for storytelling, as a common human thread in design, before landing in the world of theme parks.

Theme Parks taught me about the value of hero-centered design.

Designing destination attractions and literal fantasy cities showed me how transformation can happen when you empower your end user in play, curiosity, and discovery—design elements I think are vital in embedding our everyday life.

  1. Design IS play! I learned that great design doesn't come from formula. The best comes from collaboratively thinking differently—and often, different comes from playfully exploring the unknown.
  2. We should design for heroes, not humans. Long story short, theme parks are naturally an emotional roller coaster—and thus, human-centered. I learned that the best of these carefully map out how visitors transform throughout the journey, overcoming fear or being empowered with energy.
  3. The best of design invites play. And by play, I mean participation.

Brands & Destinations I've Worked With