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Service Design Tools for Brave Play
Using play mechanics to lead change from within
SDN Touchpoint 17(2), Issue on "Emerging Service Design" -
Hero-Centered Design
Lessons from Theme Park Design
Thought Piece (Feb 2020) -
Confidential ProjectAdvisory Services Next
Re-positioning the TAM service experience
Atlassian, 2022 - 2024 -
Ad Astra
Nuit Blanche Toronto, 2013 -
Confidential ProjectStrategic Futures Playbook
Co-Creation & Speculative Design, Canadian Tire
with Gensler, 2021 -
Confidential ProjectAligning to the New-to-Canada Journey
Using Service Design, to Design with Newcomers
CIBC, 2021 - 2022 -
The Future of Movies:
What Do Kids Think?Gen Z Consulting, Cineplex
with Studio Bud, 2019 -
Confidential ProjectExperience Canalside
Panama Canal Visitor Centre
with Forrec, 2018 -
Into the Mind of a Storyteller
TIFF Year-Round Attraction
with Gensler, 2018 -
Confidential ProjectThe Future of Work
Trends Research, CBC/Radio-Canada
with Gensler, 2020 -
How to Unveil Canada's Tallest Christmas Tree
Holiday Experience Strategy
with Gensler, 2018 -
Idea Jam
Creative Brainstorm with Local Entrepreneurs
Community Innovation Lab, with Studio Bud -
Confidential ProjectWorkplace Kit-of-Parts
Post-COVID Workplace Guidelines, Bank of Montreal
with Gensler, 2020 - 2021 -
The Augmented Reality Sandbox
TIFF digiPlayspace, 2016 -
Confidential ProjectBringing VR into a Park
Xixi National Park, VR Attraction
with Forrec, 2018 -
Data Doodles
Weekly Doodles of our Life in Data -
Creativity Happy Hour
Originally published for TMU Alumni Blog (May 2017) -
Let's Get Wild for Bees
Burt's Bees Community Campaign,
with Sustainable, 2014 -
Turning Perfume into
Digital StoriesMDM Graduate Thesis Project:
Tangible & Sensory Exhibit Design -
In My Sketchbook
Experience Design In-Thought -
Creative Catalyst
Conference @ Toronto Metropolitan University, 2015 -
Travel Sketchbook Vol 1
Studies Abroad: China (B.Arch)
My consulting practice is rooted in a multi-threaded career
Research & Discovery
I help you diagnose the gap between what you offer and what people actually need — across digital, human, and physical touchpoints.
Strategic Storytelling
I translate research into a clear point of view — so everyone sees the full picture before committing to a direction.
Experience Planning & Prototyping
I give form to the strategy — testing how it feels before it's built, whether that's a digital service, a physical space, or both.
Program & Project Leadership
I help teams get organized around a shared plan — with clear ownership, defined milestones, and a way to track what's working.
To me, meaningful innovation starts with people and the systems around them.
I draw on my multi‑threaded career across spatial design, workplace strategy, financial services, and Enterprise SaaS to help organizations see the whole service ecosystem, not just a single touchpoint. I’m often brought in when the challenge spans teams, channels, and time horizons—when there isn’t a neat brief yet, but there is a need to align people around what the experience should become.
Drawing on a background in architecture and experiential design, I’m comfortable moving between executive conversations and on‑the‑ground research, turning complexity into clear narratives, decision frameworks, and service blueprints that teams can act on. I use participatory methods and data‑informed insight to align stakeholders, de‑risk big bets, and create the conditions for good work to happen.
At the heart of my practice is a simple belief: when you design with people, not just for them, you create services and experiences that are resilient, joyful, and built for the future.
Some of the amazing organizations I've worked with:
