-
Hero-Centered Design
Lessons from Theme Park Design
Thought Piece (Feb 2020) -
Designing with Play
Engaging Kids Through Design Research
Studio Bud -
Ad Astra
Nuit Blanche Toronto, 2013 -
Confidential ProjectStrategic Futures Playbook
Co-Creation & Speculative Design, Canadian Tire
with Gensler, 2021 -
The Future of Movies:
What Do Kids Think?Gen Z Consulting, Cineplex
with Studio Bud, 2019 -
Confidential ProjectAdvisory Services Next
Re-positioning the TAM service experience
Atlassian, 2022 - present -
Confidential ProjectAligning to the New-to-Canada Journey
Using Service Design, to Design with Newcomers
CIBC, 2021 - 2022 -
Confidential ProjectExperience Canalside
Panama Canal Visitor Centre
with Forrec, 2018 -
Into the Mind of a Storyteller
TIFF Year-Round Attraction
with Gensler, 2018 -
Confidential ProjectThe Future of Work
Trends Research, CBC/Radio-Canada
with Gensler, 2020 -
How to Unveil Canada's Tallest Christmas Tree
Holiday Experience Strategy
with Gensler, 2018 -
Confidential ProjectWorkplace Kit-of-Parts
Post-COVID Workplace Guidelines, Bank of Montreal
with Gensler, 2020 - 2021 -
The Augmented Reality Sandbox
TIFF digiPlayspace, 2016 -
Confidential ProjectBringing VR into a Park
Xixi National Park, VR Attraction
with Forrec, 2018 -
Data Doodles
Weekly Doodles of our Life in Data -
Creativity Happy Hour
Ryerson University Alumni Blog (May 2017) -
Let's Get Wild for Bees
Burt's Bees Community Campaign,
with Sustainable, 2014 -
Turning Perfume into
Digital StoriesGraduate Thesis Project:
Tangible & Sensory Exhibit Design -
In My Sketchbook
Experience Design In-Thought -
Creative Catalyst
Ryerson University, 2015 -
Free Form
Design Sprint Prototype -
Travel Sketchbook Vol 1
Studies Abroad: China -
CTGU Water Science Center
China Three Gorges University -
Cube Hotel
Radical Innovations in Hospitality
Tools of the Trade
Discovery Through Engagement
- Visioning Workshops
- Service Design Research
- Participatory Design
- Trends Forecasting & Foresight
Synthesis & Strategic Storytelling
- Insights Reporting
- Executive Presentations
- Brand Strategy & Narrative
- Pitch Support
- Design Briefs
Experience Design Roadmapping
- Service Design Visualization
- Journey Storyboarding
- Audience Segmentation
- Early Concept Design & Sketching
Cross-Disciplinary Management
- Art/Creative Direction
- Design Development
- Culture Building
- Thought Leadership
To me, innovation starts with people.
That's why I love to find a story in everything, and the storyteller in everyone. As a recovering architect, 'creative-tech'-dabbling designer, and a research-driven brand strategist, I design impactful moments within everyday spaces, services, and products, that connect audiences to the brands they love. I use participatory engagement, data-driven processes, and outcomes-based design to invite people into the project journey, to identify opportunities for impact. I challenge my teams to stretch their thinking to address deeper and subtler human needs, in order to create stand-out experiences that generate heroic impact. Empowering everyone to have an active part of a design process or a designed experience gets my creative heart ticking.
