Hi, my name is Jamie.
I'm a creative strategist that

Tools of the Trade

Discovery Through Engagement

Discovery Through Engagement
  • Visioning Workshops
  • Service Design Research
  • Participatory Design
  • Trends Forecasting & Foresight
Storytelling & Synthesis

Synthesis & Strategic Storytelling
  • Insights Reporting
  • Executive Presentations
  • Brand Strategy & Narrative
  • Pitch Support
  • Design Briefs
Experience Design Roadmap

Experience Design Roadmapping
  • Service Design Visualization
  • Journey Storyboarding
  • Audience Segmentation
  • Early Concept Design & Sketching
Cross-Disciplinary Management

Cross-Disciplinary Management
  • Art/Creative Direction
  • Design Development
  • Culture Building
  • Thought Leadership

To me, innovation starts with people.

That's why I love to find a story in everything, and the storyteller in everyone. As a recovering architect, 'creative-tech'-dabbling designer, and a research-driven brand strategist, I design impactful moments within everyday spaces, services, and products, that connect audiences to the brands they love. I use participatory engagement, data-driven processes, and outcomes-based design to invite people into the project journey, to identify opportunities for impact. I challenge my teams to stretch their thinking to address deeper and subtler human needs, in order to create stand-out experiences that generate heroic impact. Empowering everyone to have an active part of a design process or a designed experience gets my creative heart ticking.

Here's my story so far.

Some of the amazing brands I've worked with:

Panama Canal Authority
Canadian Tire Corporation
TIFF - Toronto International Film Festival
Cineplex Entertainment
BMO - Bank of Montreal
CIBC - Candian Imperial Bank of Commerce
Singapore Zoo
Cadillac Fairview
LoyaltyOne / AIRMILES
TCHC - Toronto Community Housing Corporation
CJ Group
CBC - Canadian Broadcast Corporation
Burt's Bees