I'm a big believer in the power of stories in play.

Everyone loves a great story, and everyone is a storyteller in some way. As a recovering architect, 'creative-tech'-dabbling designer, and a research-driven brand strategist, my work always aims to get to the heart of the story, and allowing for the end-user to play as a vehicle for meaning-making. Empowering humans to have an active part of the process or experience—throughout an entire project lifecycle—really gets my heart ticking.

Here's my journey.