I believe that innovation starts with people.

That's why I love to find a story in everything, and the storyteller in everyone. As a recovering architect, 'creative-tech'-dabbling designer, and a research-driven brand strategist, I design impactful moments within everyday spaces, services, and products, that connect audiences with the brand they love. I utilize participatory engagement, data-driven processes, and outcomes-based design to invite people into the project journey, in order to identify opportunities for impact. I strive to work beyond the baseline, to create stand-out experiences that generate heroic impact. Empowering everyone to have an active part of a design process or a designed experience really gets my creative heart ticking.

Here's my story so far.