-
Hero-Centered Design
Lessons from Theme Park Design
Thought Piece (Feb 2020) -
Designing with Play
Engaging Kids Through Design Research
Studio Bud -
Ad Astra
Nuit Blanche Toronto, 2013 -
The Future of Work
Trends Research, CBC/Radio-Canada
with Gensler, 2020 -
The Future of Movies:
What Do Kids Think?Future of Entertainment Workshop
Cineplex & Studio Bud -
Experience Canalside
Panama Canal Visitor Centre
with Forrec, 2018 -
Into the Mind of a Storyteller
TIFF Year-Round Attraction
with Gensler, 2018 -
How to Unveil Canada's Tallest Christmas Tree
Holiday Experience Strategy
with Gensler, 2018 -
The Augmented Reality Sandbox
TIFF digiPlayspace, 2016 -
Bringing VR into a Park
Xixi National Park, VR Attraction
with Forrec, 2018 -
Data Doodles
Weekly Doodles of our Life in Data -
Creativity Happy Hour
Ryerson University Alumni Blog (May 2017) -
Let's Get Wild for Bees
Burt's Bees Community Campaign,
with Sustainable, 2014 -
Turning Perfume into
Digital StoriesGraduate Thesis Project:
Tangible & Sensory Exhibit Design -
In My Sketchbook
Experience Design In-Thought -
Creative Catalyst
Ryerson University, 2015 -
Free Form
Design Sprint Prototype -
Travel Sketchbook Vol 1
Studies Abroad: China -
CTGU Water Science Center
China Three Gorges University -
Cube Hotel
Radical Innovations in Hospitality
Tools of the Trade
Discovery Through Engagement
- Visioning Workshops
- Focus Groups & Immersion
- Survey Design
- Participatory Design
- Data Analysis
- Trends Forecasting & Foresight
Synthesis & Storytelling
- Data Visualization
- Insights Reporting
- Executive Presentations
- Brand Strategy & Narrative
- Pitch Support
- Design Briefs
Experience Design Roadmap
- Journey Mapping
- Storyboarding
- Audience Segmentation
- Early Concept Design & Sketching
Cross-Disciplinary Management
- Product Management
- Creative Direction
- Design Development
- Culture Building
- Thought Leadership
I believe that innovation starts with people.
That's why I love to find a story in everything, and the storyteller in everyone. As a recovering architect, 'creative-tech'-dabbling designer, and a research-driven brand strategist, I design impactful moments within everyday spaces, services, and products, that connect audiences with the brands they love. I utilize stakeholder engagement, data-driven design, and participatory workshops to invite people into the design process, in order to identify places for purpose and impact. I strive to work beyond the baseline, to create stand-out experiences that generate heroic impact. Empowering everyone to have an active part of a design process or a designed experience really gets my creative heart ticking.
