To me, innovation starts with people.

That's why I love to find a story in everything, and the storyteller in everyone. As a recovering architect, 'creative-tech'-dabbling designer, and a research-driven brand strategist, I design impactful moments within everyday spaces, services, and products, that connect audiences to the brands they love. I use participatory engagement, data-driven processes, and outcomes-based design to invite people into the project journey, to identify opportunities for impact. I challenge my teams to stretch their thinking to address deeper and subtler human needs, in order to create stand-out experiences that generate heroic impact. Empowering everyone to have an active part of a design process or a designed experience gets my creative heart ticking.

Here's my story so far.