That's why I love to find a story in everything, and the storyteller in everyone. As a recovering architect, 'creative-tech'-dabbling designer, and a research-driven brand strategist, I design impactful moments within everyday spaces, services, and products, that connect audiences with the brands they love. I utilize stakeholder engagement, data-driven design, and participatory workshops to invite people into the design process, in order to identify places for purpose and impact. I strive to work beyond the baseline, to create stand-out experiences that generate heroic impact. Empowering everyone to have an active part of a design process or a designed experience really gets my creative heart ticking.